Guidance for Measurement Provider Onboarding

This guidance addresses an important question for OM SDK integration partners after they have certified with IAB Tech Lab. Integration partners can take the following steps to ensure that the OM SDK integration works for their customers.

Awareness

The immediate next step is to ensure that measurement providers are aware of your certification and production roll out date. THere are multiple ways to do that:

Test

It’s a good practice to run a pilot test with each measurement provider that ensures verification scripts provided by measurement partners run as expected.

Measurement Provider Domain names

Measurement provider scripts send the OM SDK measurement signals to their servers. Some app configurations exercise control over the domains to which connections are permitted. To ensure measurement providers can effectively collect the OM SDK signals for verification purpose, the apps must allow the verification scripts to send data to their respective domains.

Measurement Provider

Domain

Comscore

*.measuread.com

*.scorecardresearch.com

*.voicefive.com

Nielsen

*.imrworldwide.com

Integral Ad Sciences

*.adsafeprotected.com

sc.iasds01.com

Oracle’s Moat

*.moatads.com

*.moatpixel.com

DoubleVerify

*.doubleverify.com

Meetrics

*.mxcdn.net

*.meetrics.net

*.research.de.com

Protected Media

*.ad-score.com

ADLOOX

*.adlooxtracking.com

Measurement Provider Onboarding

The last step is to ensure that your data is onboarded in measurement provider systems. Each measurement provider has unique systems and processes so their onboarding processes differ. Here is the contact list to initiate onboarding process with each measurement provider (If you are a measurement provider and not listed here, please contact omsdksupport@iabtechlab.com):

Measurement Provider

Onboarding contact email

Comscore

OMSDK@comscore.com

Nielsen

OMSDK@nielsen.com

Integral Ad Science

mobilesdk@integralads.com

Oracle’s Moat

moat-omsdk_us_grp@oracle.com

DoubleVerify

omid-integration@doubleverify.com

Meetrics

omsdk@meetrics.com

Protected Media

omsdk@protected.media

ADLOOX

omsdk@adloox.com