Guidance for Measurement Provider Onboarding
This guidance addresses an important question for OM SDK integration partners after they have certified with IAB Tech Lab. Integration partners can take the following steps to ensure that the OM SDK integration works for their customers.
The immediate next step is to ensure that measurement providers are aware of your certification and production roll out date. THere are multiple ways to do that:
It’s a good practice to run a pilot test with each measurement provider that ensures verification scripts provided by measurement partners run as expected.
Measurement provider scripts send the OM SDK measurement signals to their servers. Some app configurations exercise control over the domains to which connections are permitted. To ensure measurement providers can effectively collect the OM SDK signals for verification purpose, the apps must allow the verification scripts to send data to their respective domains.
Measurement Provider |
Domain |
Comscore |
*.measuread.com *.scorecardresearch.com *.voicefive.com |
Nielsen |
*.imrworldwide.com |
Integral Ad Sciences |
*.adsafeprotected.com sc.iasds01.com |
Oracle’s Moat |
*.moatads.com *.moatpixel.com |
DoubleVerify |
*.doubleverify.com |
Meetrics |
*.mxcdn.net *.meetrics.net *.research.de.com |
Protected Media |
*.ad-score.com |
ADLOOX |
*.adlooxtracking.com |
The last step is to ensure that your data is onboarded in measurement provider systems. Each measurement provider has unique systems and processes so their onboarding processes differ. Here is the contact list to initiate onboarding process with each measurement provider (If you are a measurement provider and not listed here, please contact omsdksupport@iabtechlab.com):
Measurement Provider |
Onboarding contact email |
Comscore |
OMSDK@comscore.com |
Nielsen |
OMSDK@nielsen.com |
Integral Ad Science |
mobilesdk@integralads.com |
Oracle’s Moat |
moat-omsdk_us_grp@oracle.com |
DoubleVerify |
omid-integration@doubleverify.com |
Meetrics |
omsdk@meetrics.com |
Protected Media |
omsdk@protected.media |
ADLOOX |
omsdk@adloox.com |